Fix The Pixel

If you’re expecting to read something about Tom Cruise, “tighty whities” or dancing with shades you’re just another victim of a marketing stunt to promote this blog. After internalizing and accepting your weakness for false advertising, it’s time for business.

Today’s demographics are way more diverse and extended than the usual; gender, age and economic status. Our market is full of different niches, which divide into sub niches, groups and cliques. Most people  see this as a problem while others see it as an opportunity, which translate into different ways of advertising products and the creation of new products.

I once heard a celebrated ad-teacher say, the creative process of an agency stops when the rules and regulations of the FCC start. Continue reading →

Trying to come up with a good and professional way to introduce myself, I noticed that there’s a lot of ground to cover in my formation as an ad professional. My name is Alan Taveras, I’m about to start  my last year of college at Sagrado Corazón, my major is advertising. This is my second week as an ad consultant, here at ML studio, and let me tell you I learned more in a week than I did last semester. People always talk about the difference in theory and practice, but man this takes the ball out of the park. In no way do I discredit all my professors and their efforts but there’s a big need for change in the formation of an ad professionals, at least in the use of the web as a medium. All their efforts and time concentrates in the traditional ways of the ad agency. Those good old days where a 15% of the media buy was the revenue. When TV, radio and newspaper where the only things you needed to sell your product, the golden days in advertising. Right now I’m in that paradox, I’ve got almost all the skills to be successful in an ad agency in the 1970′s but I will be graduating in 2010. Continue reading →