Category Archives: Advertising

Critical Mass Effect and Edward Bernays

One of the most amazing things in the face of this world, to me, was the life of Edward Bernays. Born the nephew of Sigmund Freud, he would use his uncle’s ideas along with crowd psychology to pioneer his way … Continue reading

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Risky Business

If you’re expecting to read something about Tom Cruise, “tighty whities” or dancing with shades you’re just another victim of a marketing stunt to promote this blog. After internalizing and accepting your weakness for false advertising, it’s time for business. … Continue reading

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New ad-guy in town…

Trying to come up with a good and professional way to introduce myself, I noticed that there’s a lot of ground to cover in my formation as an ad professional. My name is Alan Taveras, I’m about to start  my … Continue reading

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Compairing online ad campaigns

I recently read on a local blog that ads that could not be tracked were a waste of money. So I decided that from now on we would only advertize on media that could be verified and analyzed. In the … Continue reading

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Dont touch it! it’s a link

“No lo toques que es un link.” – Dont touch it, it’s a link. The new tv ad for Banco Popular’s E-account created by Badillo Nazca Saatchi & Saatchi depicts a couple of scenes were someone sees something and immediately … Continue reading

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Kranios – New ad agency in Puerto Rico

A great deal of our projects come from advertising agencies. And a direct effect of this is that we must stay current with the “ad-world”. Oddly enough, ad agencies themselves are a bit elusive in the “web-world”; so when we … Continue reading

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Beware your Web Presence

There are many things I fail to understand. One in which I fail constantly is having a business email like name@mycompany.com and not having a website! I should use caps and 3 exclamation marks were it not bad netiquette… I … Continue reading

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6 tangible ways to advertise your business

Driving just outside my neighborhood and everywhere thereafter, it is very common to find ads splattered on the most unimaginative and stupidly common places. It’s a joke really, sadly most of these cheap ads announce well… web pages. Ah… yeah. … Continue reading

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